Theaters & Podcast Booth
The RBC 2025 Exhibit Hall will feature live presentations from two stages, the Counter Talk™ Theater and RBC Product Theater, as well as new podcast episodes recorded via the Counter Talk™ Podcast Live. Review the schedules below to see what topics will be discussed.
Counter Talk™ Theater
The Counter Talk™ Theater is an extension or our podcast series created and produced for independent pharmacists. The theater will highlight topics designed to engage attendees and inspire questions. Seating for each presentation is on a first-come, first-served basis
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Thursday, July 10
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Noon - 12:45 p.m.
With RCS, KNOWledge is your Superpower!
Join members of the Cardinal Health™ Reimbursement Consulting Services (RCS) team and Outcomes to learn how this solution empowers pharmacies by proactively mitigating audit risks, identifying additional reimbursement opportunities and increasing patient adherence measures. The team will also share some details around the new Negative Receivables report.
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1 - 1:45 p.m.
The Private Label Advantage: Winning in a Value-Driven Market
Private Label is no longer just a cost-saving option — it’s a strategic advantage. As inflation reshapes consumer behavior, Private Label is stepping into the spotlight with unprecedented relevance and opportunity. Join us for an insightful session where we’ll explore how evolving shopper attitudes and economic pressures are fueling the rise of Private Label — and why now is the perfect time to lead.
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2 - 2:45 p.m.
Improving the Patient Experience with Insulin Injection Training
Discover the valuable role that proper injection technique plays in diabetes management and how you can help your patients optimize their insulin therapy. Join Dr. Nathan Painter, PharmD, as he reviews key aspects of proper injection technique training, including the importance of using a new needle for every injection, and gain practical tips to empower your patients during counseling sessions. Together, we can help improve health outcomes and quality of life for individuals living with diabetes.
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Friday, July 11
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Noon - 12:45 p.m.
Unlocking Hidden Profits: How Medicare Advantage OTC Cards Help Your Pharmacy
For independent pharmacies, Medicare Advantage OTC Cards are a valuable tool in their patients’ pockets that can be a profit booster because the cards are loaded with “free” OTC dollars that can be used in independent pharmacies.
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1 - 1:45 p.m.
Capitol Hill Update with Cardinal Health Government Relations
Join Cardinal Health Government Relations for an informative discussion on recent happenings in Washington, D.C. This Counter Talk Theater session will walk through current legislative updates and how they could impact independent pharmacies and their communities.
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2 - 2:45 a.m.
The Benefits of Compliance Packaging for Patients, Caregivers, LTCs, and Your Pharmacy
Learn about the benefits of offering compliance packaging to your patients, their caregivers, long-term care facilities and your pharmacy.
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3 - 3:45 p.m.
Elevate & Celebrate – Where Women in Pharmacy Soar
Women in business, regardless of the industry, often struggle with imposter syndrome when leaning into new opportunities and trying to express themselves and their expertise with confidence. Join us for a panel discussion hosted by Michelle Britt, SVP of retail independent sales at Cardinal Health, to learn how women can soar and raise a collective voice across all sectors of healthcare.
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Counter Talk™ Podcast Live
The Counter Talk™ Podcast Live is a recording booth that provides attendees with a first listen of future episodes of the Cardinal Health™ Counter Talk™ Podcast. Episodes will be hosted by Adam Robinson, PharmD, owner of Save-Rite Drugs.
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Thursday, July 10
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Noon - 12:45 p.m.
Navigating Part B Billing for CGM Devices
Continuous glucose monitors (CGMs) are clinically proven devices that help patients manage their diabetes. Navigating Medicare part B billing for these devices is complex and time consuming. We'll dive into the nuances that make Medicare billing a challenge for pharmacies and ways Cardinal may be able to help.
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1 - 1:45 p.m.
Be the Caregiver to Your Caregiving Community
Every day, around 66,000 Americans step into the role of caregiver for the first time —often without preparation, guidance or support. These new caregivers face a wide range of challenges, from managing medications and coordinating care to coping with emotional and physical stress. Independent pharmacists can become a vital part of the caregiver support system—offering not just clinical expertise, but also compassion, encouragement, and a sense of community for those who care for others.
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2 - 2:45 p.m.
Elevate & Celebrate - Where Women in Pharmacy Soar
Hear from your peers on the importance of celebrating women in pharmacy, elevating your leadership skills, differentiating in the community and overcoming challenges.
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3 - 3:45 p.m.
Using data insights to meet customer needs with Vantus™ HQ
Members of the Vantus™ HQ team will discuss the various ways that Vantus™ HQ enables Cardinal Health to provide customers the products and features they want more quickly and accurately than ever before.
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Friday, July 11
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Noon - 12:45 p.m.
Remote Pharmacy Support Services
Learn how Remote Pharmacy Support Services can help independent retail pharmacies lower costs, generate revenue, improve customer satisfaction and overcome staffing challenges.
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1 - 1:45 p.m.
Empowering Pharmacists with At-Home Testing Solutions to Drive OTC Sales
As more consumers take charge of their health through at-home testing, independent pharmacists have a unique opportunity to meet this growing demand. In this episode, we explore the wide range of screening options available and how these tests can drive additional revenue through strategic OTC product recommendations that align with test results.
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2 - 2:45 p.m.
Reimbursement Consulting Services (RCS)
Tune in to hear how your Cardinal Health™ Reimbursement Consulting Services (RCS) advisor can help provide your pharmacy with valuable insight into how your pharmacy is performing and identify opportunities to optimize reimbursement.
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3 - 3:45 p.m.
Rule your Revenue with Cardinal Health™ Reconciliation
Listen in to hear how Cardinal Health™ Reconciliation simplifies the complexities of managing third-party reimbursements with transparency into financial trends and more.
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RBC Product Theater
The RBC Product Theater will feature traditional, 30-minute product presentations and welcomes attendees to engage in individual discussions and networking with presenters. ​
Thursday, July 10
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Noon - 12:45 p.m.
Sticking it to COVID-19: Brief Updates on the Disease and a Vaccine Option from BioNTech & Pfizer
This presentation is intended to provide Healthcare Professionals with information on COVID-19 burden of disease, SARS-CoV-2 variant overview, mechanism of action of mRNA COVID-19 vaccines, COVID-19 vaccination recommendations and share clinical trial and real-world data on a COVID-19 vaccine option from BioNTech and Pfizer.
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12:45 - 1:15 p.m.
Immunization Services
Catch up on the latest with Cardinal Health’s one-stop-shop for all things vaccine.
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1:30 - 2 p.m.
Cardinal Health™ Pharmacy Payments
Cardinal Health and HealNow are collaborating to power the Pharmacy Payments solution with fast, easy, and secure payment processing with many PMS integrations to enhance the pharmacy and patient experience. Pharmacy Payments will allow Cardinal Health pharmacies to meet their patients' needs with flexible payment options along with additional product offerings. Our pharmacies will also receive dedicated support between Cardinal Health and HealNow during every step of the process!
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2:15 - 2:45 p.m.
Harnessing the power of Vantus™ HQ
Members of the Vantus™ HQ team will discuss and demonstrate the power of the Vantus™ HQ search engine and discuss ways to streamline the serialized return process using Vantus™ HQ.
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3 - 3:30 p.m.
Expanding your Digital Footprint with PMA Programs
Learn how to expand your digital presence in today's digital world with our Pharmacy Marketing Advantage programs. We will cover everything from an RX website to other digital tools that can help your pharmacy grow in the digital space.
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Friday, July 11
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Noon - 12:45 p.m.
Medical Benefit Billing
Learn about the new aged receivables functionality and how Cardinal Health™ Medical Benefit Billing platform gives your pharmacy improved visibility into what you've been paid and the ability to address denials and rejections all within a single platform.
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12:45 - 1:15 p.m.
Point-of-Care Testing
Join us to learn about how the Cardinal Health™ Point-of-Care Testing program can help diversify your pharmacy’s revenue streams and catch up on the latest and greatest that the solution has to offer.
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1:30 - 2 p.m.
Reconciliation
Join us to learn about the new Recon Ledger enhancement and how Cardinal Health™ Reconciliation can help track your pharmacy's third-party claims and ensure payment is received.
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2:15 - 2:45 p.m.
From Manual to MedMe: Live Demo of AI Automated Pharmacist Workflows
Financial pressures, labor shortages, and fragmented technology are keeping today’s pharmacists in survival mode—making it harder to grow their business and deliver high-impact patient care. In this session, you’ll get a first look at how MedMe’s AI Assistants are transforming pharmacy operations by automating workflows like documentation, patient follow-ups, data entry, billing and more. Discover how AI can help reduce burnout, increase clinical capacity and drive sustainable revenue growth, all with the same staff. Whether you’re AI-curious or ready to deploy, this talk will equip you with an understanding of what's currently in the market, along with a step-by-step framework for safe AI adoption
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Disclaimer: The schedules for the Counter Talk™ Theater, Counter Talk™ Podcast Live and RBC Product Theater are subject to change.