Exhibitor opportunities



Exhibitor Registration is now open.

Exhibiting at RBC is by invitation only. If your company is invited to attend, an email invitation will be sent to your company contact. If your company did not receive an invitation, please contact rbc@cardinalhealth.com

RBC 2020
Colorado Convention Center
Denver, Colorado
July 15-18, 2020


RBC started in 1990 as a regional show and has since grown into the industry's largest trade show for independent pharmacies. While the conference location changes from year to year, our mission remains the same - to help independent pharmacies navigate the ever-changing marketplace by giving them access to the best pharmaceutical business vendors in the industry.

Why exhibit?

  • RBC attendance continues to increase every year

  • Over 4,000 independent pharmacy customers

  • 939 exhibitors representing over 300 exhibiting companies

  • A pharmacy customer spends an average of 2 hours and 43 minutes on the RBC tradeshow floor each day

  • All 50 states represented + Puerto Rico and the Virgin Island

RBC 2020 details

  • 15 available show floor hours over three days

  • 150,745 square feet of total exhibit space

  • A must-visit destination in Denver with 300 days of sunshine, thriving cultural scene, beautiful neighborhoods and natural beauty

  • The perfect combination of business and pleasure

Exhibitor hotels

Embassy Suites
Hilton Garden Inn

Sponsorship and advertising opportunities



With more than 4,000 nationwide independent pharmacies in attendance, Cardinal Health RBC 2020 is an awesome opportunity to create awareness of and interest in your company. Align your business with an event steeped in quality, engagement, innovation and fun.

Please see instructions below on how to easily log into your existing registration to add sponsorships to your purchases.

  • Click here to return to registration portal

  • Enter the username and password used to originally register or purchase your sponsorship package(s)

  • On the My Account page, you will see a “Purchased Items” table outlining what has already been purchased.

  • Click “Purchase Registration Items” to return to the Registration/Sponsorship Packages page.

  • Select the sponsorship and quantity (if applicable) you are trying to add and click “Continue”

  • Review the newly purchased item(s) on the Payment Details page and confirm all applicable information.

  • Click “Continue Registration” to confirm your amended order.